About one in five businesses say the main problem they experience with their website is low traffic. You could struggle to generate leads if you’re neglecting your website layout as well. Before that happens, optimize your small business website design for results.
Not sure how to get started? Read on for the tops you need for improving your website today!
Know the Page’s Purpose
First, make sure each page on your website has a singular purpose. Try to avoid covering too many concepts on a single page. Otherwise, you could risk confusing visitors.
Giving a page a singular purpose will help you align your website content with your imagery and call to action. Keeping each page element aligned will help you maintain the visitor’s focus. Then, you can use your website call-to-actions to generate more conversions.
If you can’t determine the page’s purpose, chances are, your visitors won’t either!
Improve the UX
A strong user experience (UX) means your website is easy to use, read, and navigate. If your UX is poor, visitors will leave without exploring your content. Each time someone leaves, your bounce rate will increase.
A high bounce rate can hurt your paid advertising cost-per-click (hurting your ROI) and search engine rankings. You’ll start losing customers to your competitors as well.
Instead, improve the UX by:
- Simplifying the website navigation
- Ensuring the site is mobile-optimized
- Using negative space
- Writing with shorter sentences and paragraphs
- Using bullet points or numbered lists
- Using headings and subheadings
- Following Google’s Core Web Vitals
- Speeding up load times
Make sure your forms are easy to complete on all devices, too.
Search engine optimization (SEO) can help more people find your website content during relevant searches. Improving your search engine rankings will help you generate brand awareness, traffic, leads, and sales.
Consider partnering with an SEO agency to optimize your small business website.
Your website layout, load times, and UX can impact your rankings as well.
Optimize for Conversions
Make sure visitors have more than one way to contact you from your website.
First, create a dedicated Contact Us page. Avoid pop-ups, which can feel intrusive. You can add a form to the footer or a call to action button to the navigation bar, too.
Remember to simplify your forms. Remove any unnecessary fields. Otherwise, people might give up halfway through.
You can also use a heatmap to determine the best placement for your forms and buttons.
Hire an Agency
If you’re struggling to improve your website layout and design, hire an agency this year. Working with a web design agency can help you accomplish your goals. Otherwise, you could waste valuable time and money.
You can find a web design service here to get started right away.
Optimize Your Small Business Web Design Today
A well-designed website is essential if you want to grow your business online. Use these tips to optimize your small business web design. Otherwise, invest in website design and development services this year.
With help, you can optimize your site to maximize results!
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