A Product Packaging Guide for Businesses
Recent statistics reveal that 72% of consumers admit product packaging design influences their purchasing decisions. If you want to expand your business, how you package your product is a brilliant starting point.
If you nail the design, you quickly boost profits. Here are the critical packaging tips you must consider.
Have Clarity in Your Design
When a customer enters a brick-and-mortar store, they are searching for packaging materials for two things. They want to know the product’s name and who manufactured it. If they cannot identify these two items quickly, they will place them back on the shelf.
Speed is essential to the customer. You want to give them the details they want in a clear font. Avoid all capital letters. They can be challenging to read.
Fancy fonts could also be challenging to read. It’s best to keep it simple. Further, do not make the type too big or too small, but have it in size “just right” to be easily legible.
Sans-serif fonts are ideal for packaging design. Slab serif fonts and geometric sans-serif fonts are modern-looking options too. You could consider a serif font if you are looking for a traditional approach to your package design.
Keep it Simple
Less is more, so keep the details on the packaging concise. Beyond the product and the manufacturer, a customer may want to scan the product’s benefits too quickly. Make sure that everything they need to evaluate whether to buy the business products is included and easily accessible.
Research Gate suggests that a simple package design makes customers think it is more reliable and expensive. This makes brands with simple packaging more successful than brands with more complex packaging.
Be Honest
What you put on the packaging should be exactly what the product is. Consumers rely on what they see on the outside to understand the types of products they are purchasing on the inside.
Never try to deceive the customer. This leads to a poor experience and will hurt sales.
Consumers today desire transparency and want something authentic. Packaging that you can see through is highly recommended, so the customer can see the product before buying it. This is a brilliant source to shop for glass jars.
Packaging Tips
Use colors effectively with product packaging. Something bold and unexpected can draw the eyes of the consumer. As it sits on the shelf, it stands out from the neighbors.
Colors and fonts are essential factors in brand identity. Running a company means that you need to have a story behind what you are selling. When your package design has a branded message, the customer can identify it without even needing to read the details on the packaging.
Recent statistics suggest that it takes a customer five to seven impressions of your brand to remember it. Further, remember that 86% of customers give preference toward an authentic brand image.
Great examples of package design and extraordinary branding include Skippy peanut butter, Mr. Clean, and Ben & Jerry’s ice cream. You can likely picture the packages in your head for these big brand names because they have spent the time and money to brand their products so well.
Use a High-Quality Material
This is critical in whether a customer will choose to buy your product. When the material is low-quality, it could mean that the product inside will be easily damaged. This can cause a customer to choose a competitor who offers better packaging over your product.
Even if the cost is a little higher for better quality material, it will pay off because you can increase sales this way.
Demonstrate You Are an Expert
When a package is professionally designed, it shows your intention. A thoughtful package means you have the experience, and the funds, to offer a fantastic product. It is a way to position your business as an industry leader.
It is worthwhile to see what your competitors are using for their packaging. Based on your finding, take your product and elevate how it presents itself to the consumer. In a side-by-side comparison on the shelf, you want to edge out competitors and win over the sale.
Capitalize on Trends
Product packaging is a sales tool. It communicates your brand and can be the final say in how you can sway a customer toward your product over another. Package design can create an emotional connection with the consumer.
The way it looks, how it feels, and its shape can attract a customer. Do they like the way you are protecting the product? Does it give the customer meaning, one that will make them happy they chose you as the manufacturer over another?
When you follow trends, customers feel they make a sound, modern choice. It looks like a product everyone today is buying and loves when they bring it home. Offering this experience with packaging and connecting with the customer makes them “sticky,” so they will continue to come back and buy again from you.
Product Packaging Advice For Businesses
These are the best tips that experts will give you when it comes to product packaging. Make it clear, keep it simple, and be honest. Customers want high-quality packaging with a genuine brand message.
Last, you want a design that the consumer finds “trendy.”
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